When Citrix unveiled its personal cloud strategy, private and public Synergy Barcelona, I begin to think about the societal changes that have occurred in recent years. In addition to cloud is on the minds of many - 83 years aunt of my husband asked me about it at Thanksgiving! - Another monumental change has come with the real estate market still fluctuating in the US over the past two years, our collective notion of ownership has changed completely. In the past, many people felt that the ultimate goal was to own a home, and those hired were "throwing their money away." However, as the housing market collapsed around us through the United States, many have begun to think differently when owning a home and when it is better to rent. Not only is there now a clear justification for renting versus buying a large part of our population, but the rental stigma fades as well. For many people, renting is the best thing they can do with their money.
This analogy can be applied to computers in private and public cloud, where the last two years have completely changed our notion of who should (and shouldn 't) build infrastructure. A common belief was that each company must have its data center and control all hardware and software applications. For some, it still makes sense. But as the changes in the PC era to the era of industry Cloud, IT expectations are rapidly outgrowing its ability to own and manage all the applications, infrastructure and devices needed to support the business. Consequently, the lease infrastructure is simply more sense for a growing part of the IT population. No down payment, no long-term mortgages, no seizures, no maintenance costs or heavy insurance. Someone else can take care of everything for you, and they are often better equipped to handle the crises that are sure to occur. There is a clear rationale for the company and TCO for hire - including flexibility for rapid growth or downsizing - and anxiety fades as the industry proves that it can meet the security and control concerns
the analogy is also relevant for the personal cloud. The change in real estate is also one of the main drivers of the consumerization of IT. As people move to where it is economically desirable, they were also entitled to take advantage of virtualization technology to work anywhere on any device. With the growing popularity of cloud computing, it will become even easier for workers in a wide variety of industries. In fact, analysts predict that by the end of 2013, cloud services for consumption for accessing the content will be integrated into 0 percent of all connected consumer devices, including phones, tablets and PCs. Given all Citrix Receiver supports devices already to allow workers to access company data, applications and desktops from wherever they may be, I would say that this prediction is right on target! And the benefits of mobile workstyles - work anywhere, any time - are convincing, too. Last week Citrix announced the global results of the survey found devices oriented communications consumers are increasingly adopted in the workplace. The data show that small and medium enterprises are under increasing pressure to allow employees to use their personal smartphones, tablets and other devices for professional use. Among the companies that support the use of these devices in the workplace, many are enjoying a huge increase of 30 percent in employee productivity
At Citrix, we believe in the power of location -. It makes sense in a variety of scenarios. No matter what type of cloud is right for your company, Citrix has a solution that can help you empower mobile workstyles for your end users, transforming traditional data centers, easily connect to cloud services or build new ones.
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