What companies must do before buying an ad to run at a Super Bowl?

10:41 PM
What companies must do before buying an ad to run at a Super Bowl? -

There was a lot of fun and cute commercials during the Super Bowl game last weekend. My friends all types of all IT companies gather, he is watching the commercials for the funny dorkiest, etc. Some ads are more memorable than others and some may get many more visits to their websites in real time. This is especially true when we have our iPhones, iPads, Androids and other gadgets that we have while watching the game. I have friends who have been updating their Facebook pages and loving position of the other then that they were all adjacent to each other and look at the game - very connected. Some were posting the link on the site-specific ad site, car or flowers for Valentine's Day, etc. Therefore, the surge of traffic can come very quickly.

When there is more than 114M people watching the Super Bowl, companies that buy ads should establish an IT budget to strengthen their infrastructure to manage the massive influx of traffic from their websites . It should not only be an option, but a requirement. By blog here we are talking about companies that spend at least $ 3.5 million more than the cost of production for 30 seconds of trading.

To strengthen the infrastructure by adding a load balancer, such as NetScaler is a small fraction of production costs (c. 0.3% lower production costs with NetScaler MPX model). NetScaler has a protection against overvoltage feature called that can handle massive traffic coming together. This option protection against power surges keeps the capacity of a server or cache. NetScaler regulates the flow of client requests to servers and control the number of clients that can simultaneously access servers. NetScaler blocks overvoltage transmitted to the server, preventing the server load. NetScaler overvoltage protection can have flexible settings that administrators can define. It is also clear the surge queue if necessary and rinsing without impacts existing connections. For details on the function, can be found at edocs.citrix.com if you connect with your citrixID.

IT department of these companies should certainly plan their data center, not only with features such as protection against overvoltage but also flexible scalability throughput to handle a lot of traffic is happening all at once for a short period of time. Another feature of NetScaler is the ability to temporarily increase the flow of boxes without changing the software or hardware of the box. This is called Burstpack license, the ability to increase the throughput of the box temporarily to 0 days. For details on the NetScaler features, see the latest plug citrix.com.

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