My Synergy Diary - Day 2 Synergy - I am here in Barcelona this week to attend any Summit and Synergy. So I decided to keep a diary of my time here, so I can share my experiences of the sessions I attended and people I meet. Day 2 of Synergy was probably the busiest day for me,...
David McGeough I work for Citrix since 01 in several different roles. In my current role, I am responsible for generating demand for all enterprise services (support, counseling, education) units in Citrix. This implies - Develop marketing programs / marketing of inbound and outbound content - the success of every evaluation of the application marketing campaign to ensure the desired results are achieved - Adjustment of campaigns based on needs and support innovative approaches to launch new campaigns and demand marketing programs to achieve the objectives. - Interact with all functional areas to coordinate all requirements / support for campaign planning and execution. In my previous role I manage a team of content strategists, technical writers and online social media community and technical specialists based in different geographic locations. In recent years, I started a few innovative projects around the sharing of knowledge, for example a series of technical videos online - I http://community.citrix.com/pages/viewpage.action?pageId=99418516 used to direct social media Citrix WW initiative. I setup and run their social media channels - Twitter (http://twitter.com/citrixsupport) and (http://twitter.com/citrixreadiness) - Facebook (http://www.facebook.com/citrixsupport) - blogs (http://community.citrix.com/blogs/citrite/davidmcg) - LinkedIn group (http://www.linkedin.com/groups?gid=3139565&trk=hb_side_g)
