You probably do not realize how valuable your information is to an online business. Every website owner who knows how to market monetizes user data for future marketing campaigns.
When you enter any type of information in an online form, the information is stored, processed and analyzed in several different reports.
Big Companies, Big Data and monetization
Big and small websites monetize your data. Small businesses use data to increase sales. Large companies can use data mining and large data to store terabytes of information. Big data analysis has become so intelligent that data can tell companies what products you are more compelled to buy what your demographics mean for sales and products UpSell when you shop.
Although small companies use your data, large enterprises are those that make the news. Companies such as Google, Yahoo, Facebook and LinkedIn are the last to make the news with new lawsuits in the state of California.
The question is not only information that you agree to allow these companies to use. The problem is that you probably do not know the extent the wealth of data about the companies and how your personal information is stored. Your address and name are not the only elements stored information.
Companies use personal photos, the contents of emails, private messages and contact lists. online companies have made about $ 40 billion in 2013 based off of sales of your private data. Of this $ 40 billion, Google would have 40% of turnover. This information includes your photos to social media, the content of email and personal contact lists.
Big business and the ongoing investigations of privacy and prosecution
pursuing complaints especially mention the social media data. Users of social media naively open to posting personal information to social media accounts thinking they will share with friends and relatives. Facebook was one of the first companies to face allegations and prosecute privacy. Facebook introduced ads to its social media network in 06. To target ads to your Facebook page, the company needed to operate your data. The company has taken too far when he decided to use the data you post on your wall and images that you upload to the site.
A Swiss company Security investigated these large companies to identify whether they were scan data. The company used several secret URLs and never used before entering the social networking web pages 50 companies. In its investigation, Google, Facebook and Twitter have opened these URLs, proving that they were scanning and reading the information sent through private channels supposed.
Privacy concerns do not stop the URL. Social media sites use photos and messages to identify your interests. When you mark a friend in a photo, the company can also analyze your interest with friends "and then target your friends. Facebook was sued over the issue in 2011. The result has cost Facebook $ 20 million, and the company was forced to rewrite the rules for users to read. Facebook was also forced to implement functionality within the application allowing users to have more control over how the information was extracted and used to serve ads. The trial is now in the appeal process.
More recently, Google has been named in a lawsuit that alleged the company email scanned to serve ads. Google has two advertising networks: Adwords and Adsense. Adwords is used by advertisers to buy ads on the results pages of search engines and on content sites that use Adsense. Adsense is the content network that pays website owners to display these advertisements on their websites. Google admitted electronically scanned in the Gmail system of the company. When you open a Gmail email, company analysis for certain keywords and use these keywords to show ads. The result is your data stored in Google's database and allegedly sold to advertisers target your interests.
LinkedIn is the latest to join the fray. LinkedIn was found to analyze and use external private contact lists of users. A current user LinkedIn found that the company used data from its contact list on a private account email domain abandoned. The user claims to have created a LinkedIn account using an email address that has never been used. He alleges that read LinkedIn contacts list information without authorization while connected on the LinkedIn site.
The pressure exerted by the United Kingdom
The UK has stricter laws on privacy than the United States. Because these three giants of the web are American companies, the UK is increasing its pressure on these companies to ensure better awareness for users and reduce the use of private mining information data marketing. The UK already has stricter laws cookies. To comply with UK laws, website owners must inform readers that the site puts cookies on the computer of the user. The notification window must ask user's permission to implement cookies or site owner can face a penalty.
The European Union is also rewriting the rules can cost US companies millions in fines if they do not comply with confidentiality rules. The EU wants to refine the business to 100 million euros for violating laws on privacy.
Even with the trials and the possibility of greater transparency when capturing data, you can always be proactive and protect your privacy. If you use social media sites, be careful what type of data you share on the internet. When you enter information in online forms, enter only the very minimum amount of private information. For even more security, block cookies if they are not necessary for a website to function. Sites such as Google use cookies to personal results, but we do not need cookies for the search engine to function.
Always keep your encrypted data if you go through platforms such as email or instant messaging. Finally, read the fine print when you agree to allow a company to use your information for marketing campaigns.
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